pgatour2

PGA TOUR appoints Fermata Partners for exclusive global licensing representation

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ON WISCONSIN

Fermata welcomes Wisconsin-Madison as its first university partner from the Big Ten

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A division of CAA Sports, Fermata Partners is a specialized consumer products licensing agency focused on colleges and universities, global football clubs, and iconic sports and lifestyle brands.

FER•MA•TA

A musical annotation encouraging the player to take a ‘grand pause’ before proceeding to the next note. In our vernacular, a Fermata places thinking back at the center of a brand’s consumer product strategy.

OUR NAME

A look at how we named our company and what Fermata means to our partners

OUR VALUES

At Fermata, we have a list of five core values that we showcase every single day.

OUR FORMULA

Our process for navigating clients through a “grand pause” to rewrite their future.

FERMATA NEWS

The latest news from Fermata. From industry news, to new clients, we have you covered.

“He who can no longer pause to wonder and stand rapt in awe, is as good as dead; his eyes are closed.”

–Albert Einstein

Kit Walsh

Co-Founder and Partner // kw@fermatapartners.com

Kit Walsh cultivates and monetizes new business opportunities for Fermata clients. He has championed Fermata’s establishment of North America’s first comprehensive consumer products collective for Premier League clubs to further accelerate the sports’ surging demand with next generation consumers. Kit also leads the agency’s representation of iconic sports lifestyle properties, including the PGA Tour, and Churchill Downs and the Kentucky Derby.

Prior to co-founding Fermata, Kit spent nearly 20 years at CLC. As the company’s Senior Vice President of Marketing, he oversaw the creation and execution of hundreds of national, regional, and local marketing initiatives with global brands including Nike, adidas, Under Armour, Brooks Brothers, VS Pink, and EA Sports. Kit majored in Political Science at Sewanee, The University of the South (’91), where he played basketball for the Sewanee Tigers and served as a journalist for the Sewanee Purple student newspaper.

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Chris Prindiville

Co-Founder and Partner // cp@fermatapartners.com

Chris Prindiville overseas Fermata’s collegiate practice. He is responsible for business strategy development and tactical program execution across the agency’s partnerships with Georgia, Kentucky, Miami, Notre Dame, Oregon and Wisconsin. In addition, Chris leads Fermata’s eternal quest for consumer intelligence by combining CAA’s research expertise, grassroots insights from college focus groups, and retail data reported by the 1,000 + manufacturers within Fermata’s licensee management platform.

Earlier in his career, Chris spent four years within Nike’s Sports Marketing division where he devoted equal time expanding the brand’s basketball business in Asia, and forging Nike’s sideline partnerships with Top 25 colleges and universities. While at CLC, he opened and ran the company’s San Francisco office, and established the company’s first international enterprise (CLC International) dealing extensively with global licensing agencies, and multinational brands.

Chris is a graduate of the University of Oregon, and a recipient of a Distinguished Alumni Award from the University’s Warsaw Sports Marketing Center. He is also the man behind the name Fermata, and the architect of the agency’s once and future brand positioning.

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Derek Eiler

Co-Founder and Managing Director // de@fermatapartners.com

Derek Eiler spearheads Fermata’s business planning and corporate development, and leads the company’s client acquisition initiatives in the college marketplace. Since July 2014, Fermata has signed agency agreements with 6 of the nation’s top selling collegiate programs. Derek also works in close coordination with CAA Sports to curate progressive opportunities for Fermata’s clients across the company’s internal ecosystem and vast global network of relationships and alliances.

Before building Fermata, Derek was the Managing Director of CLC and led the company through its transition into IMG Worldwide from 2007-2011. Under his direction, CLC represented a $4B retail marketplace for consumer products, ranking 2nd behind only MLB in annual sports licensed sales.

Derek has also served on the boards of several entrepreneurial ventures, including companies with services across the college and consumer products landscape. Derek is a graduate of Bowling Green State University, which honored him with a Distinguished Alumni Award in 2002. He also captured a Sports Business Journal 40 under 40 Award in 2009.

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Scott Bouyack

Co-Founder and Partner // sb@fermatapartners.com

Scott Bouyack focuses on developing and executing “portal” and “product” strategies for Fermata’s clients. He works closely with brand owners, licensed manufacturers and retailers to ensure each Fermata client achieves its respective objectives through meaningful and consumer product initiatives. His experience ranges from unlocking modern opportunities for tradition-rich collegiate clients, ushering Premier League clubs into the North American marketplace and uncovering creative opportunities for iconic sports lifestyle brands such as Churchill Downs/Kentucky Derby, the PGA TOUR and Little League Baseball.

Prior to establishing Fermata, Scott enjoyed an 18-year career at The Collegiate Licensing Company (CLC) ascending from intern to Senior Vice President of Brand and Business Development. The company’s apparel practice increased by nearly $1B (150%) in retail sales under his leadership. An Ohio native, Scott holds an undergraduate degree from Indiana University and a master’s degree from Georgia State University.

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SUNDERLAND AFC

Sunderland Association Football Club, founded in 1879, plays its home matches in Stadium of Light with a capacity of over 48,000. Located in Sunderland, The Black Cats have won six First Division titles and two FA Cups.

Club Website

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SOUTHAMPTON FC

Southampton Football Club, founded in 1885, plays its matches in St Mary Stadium located in Southampton, Hampshire.  Winners of the 1976 FA Cup, the club is nicknamed The Saints due its origins as a church football team.

Club Website

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ASTON VILLA

Aston Villa Football Club, founded in 1874, plays its matches in Villa Park (built in 1897) located in Witton, Birmingham. The Lions (also known as The Villa, The Villans, and The Claret and Blue) have spent over 100 seasons in England’s top-tier football league and in 1982 won the European Cup.

Club Website

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ARSENAL FC

Fulham Football Club, founded in 1879, plays its home matches at Craven Cottage in Fulham, London.  Before being relegated at the end of the 2013-2014 season, Fulham was the oldest London club in the top division.  Fulham FC currently compete in the Football League Championship.  The Cottagers have played at historic Craven Cottage since 1896.

Club Website

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VAULT OF AMERICAN FOOTBALL

Football is the most popular sport in America. This status did not occur over night. As with all cultural cornerstones, pioneers helped lay the foundation for the modern game. For every Pittsburgh Steelers and Green Bay Packers, there were dozens of fleeting franchises. While their time may have been brief, their history is often just as rich and colorful.

Fermata established Vault of American Football to tell the story of these often forgotten franchises. The brand serves as a steward for uncovering and organizing these storied properties for consumer product opportunities so a new generation of fans can fall in love with the colorful history of America’s greatest game.

Learn more >

 

 

 

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LITTLE LEAGUE

For 75 years, Little League International has been working with local communities across the globe with the primary mission to provide a wholesome, healthy activity for children using the ball field as a classroom to instill discipline, teamwork, sportsmanship and fair play. The non-profit organization is looking to further its mission with a consumer products strategy that caters to its annual total reach of 65M players, families, volunteers and alumni.

 

 

 

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CHURCHILL DOWNS

Churchill Downs is home to the Kentucky Derby, run every year since 1875.  The Greatest Two Minutes In Sports marks the unofficial start of spring with its elegant attire, extravagant designer hats and chilled mint juleps.  Churchill Downs is looking to amplify the Kentucky Derby lifestyle through relevant consumer products that will allow fans to enjoy the Kentucky Derby at home or at the track.

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PGA TOUR

The PGA TOUR global consumer products program is managed by Fermata Partners. The TOUR licensing program consists of the TOUR’s registered trademarks, including the primary PGA TOUR icon, in addition the Champions Tour, Web.com Tour, and professional golf tours in Canada and Latin America, as well as The Players, President’s Cup, Fed-Ex Cup, and other participating, co-sanctioned, and third-party operated PGA TOUR and Champions Tour event marks. Fermata will work closely with the PGA TOUR to expand its retail licensing business and the scope of the TOUR’s brand presence within the consumer marketplace worldwide.

 

 

 

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DO WHAT’S RIGHT

Integrity is critical

COMMIT

One step at a time, for a very long time

IMAGINE

Innovation wins (and it’s fun)

BE AUTHENTIC

We do not sell, we present

REFLECT

“The humble improve” – Wynton Marsalis

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TOTTENHAM HOTSPUR FC

Tottenham Hotspur Football Club, founded in 1882, plays its home matches on the grounds of White Hart Lane in Tottenham, London.  The Spurs have won two First Division titles (‘51, ‘61), eight FA Cups (1901, ‘21, ‘61, ‘67, ‘81, ‘82, ‘91) and two UEFA Cups (‘72, ‘84).

Club Website

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SWANSEA CITY AFC

Swansea City Association Football Club, founded in 1912, plays its home matches in Liberty Stadium in Swansea, South Wales.  In 2011, The Swans became the first Welsh team in the Premier League.

Club Website

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QUEENS PARK RANGERS FC

Queens Park Rangers Football Club, founded in 1882, plays its home matches in Loftus Road Stadium.  The London-based Hoops were relegated to the Championship League following the 2014-2015 Premier League season.

Club Website

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NORWICH CITY

Norwich City Football Club, founded in 1902, plays its home matches on the grounds of Carrow Road located in Norwich, Norfolk.  The Canaries were members of the the Premier League during its inaugural season in 1992-1993 and will once again be a member of the Premier League during the 2015-2016 season.

Club Website

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MANCHESTER CITY FC

Manchester City Football Club, founded in 1894, plays its home matches in City of Manchester Stadium located in Manchester.  The Sky Blues have won two Premier League titles in the past four years (2011-2012, 2013-2014) and have overall won four league titles.

Club Website

 

 

 

 

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LIVERPOOL FC

Liverpool Football Club, founded in 1892, plays its home matches at Anfield located in Liverpool.  The Reds have won more league titles than any other club (18),  and have won five European Cups, three UEFA Cups, and three UEFA Super Cups.

Club Website

 

 

 

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NEWCASTLE FC

Newcastle United Football Club, founded in 1892, plays its home matches in St. James Park located in Newcastle.  The Magpies have won four First-Division league titles.

Club Website

 

 

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fulham

FULHAM

Fulham Football Club, founded in 1879, plays its home matches at Craven Cottage in Fulham, London.  Before being relegated at the end of the 2013-2014 season, Fulham was the oldest London club in the top division.  Fulham FC currently compete in the Football League Championship.  The Cottagers have played at historic Craven Cottage since 1896.

Club Website

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