A division of CAA Sports, Fermata Partners is a specialized consumer products licensing agency focused on colleges and universities, global football clubs, and iconic sports and lifestyle brands.
A musical annotation encouraging the player to take a ‘grand pause’ before proceeding to the next note. In our vernacular, a Fermata places thinking back at the center of a brand’s consumer product strategy.
A look at how we named our company and what Fermata means to our partners
At Fermata, we have a list of five core values that we showcase every single day.
We build tailored brand extension strategies with iconic partners through trusted counsel, thoughtful innovation, and relentless commitment.
“He who can no longer pause to wonder and stand rapt in awe, is as good as dead; his eyes are closed.”