University of Wisconsin-Madison Taps Fermata Partners to Manage Its Premier Licensing Program
A division of CAA Sports, Fermata Partners is a specialized consumer products licensing agency focused on colleges and universities, global football clubs, and iconic sports and lifestyle brands.
A musical annotation encouraging the player to take a ‘grand pause’ before proceeding to the next note. In our vernacular, a Fermata places thinking back at the center of a brand’s consumer product strategy.
A look at how we named our company and what Fermata means to our partners
At Fermata, we have a list of five core values that we showcase every single day.
“He who can no longer pause to wonder and stand rapt in awe, is as good as dead; his eyes are closed.”