Co-founder & Partner
chris.prindiville@fermatapartners.com
Chris Prindiville overseas Fermata’s collegiate practice. He is responsible for business strategy development and tactical program execution across the agency’s partnerships with Georgia, Kentucky, Miami, Notre Dame, Oregon and Wisconsin. In addition, Chris leads Fermata’s eternal quest for consumer intelligence by combining CAA’s research expertise, grassroots insights from college focus groups, and retail data reported by the 1,000 + manufacturers within Fermata’s licensee management platform.
Earlier in his career, Chris spent four years within Nike’s Sports Marketing division where he devoted equal time expanding the brand’s basketball business in Asia, and forging Nike’s sideline partnerships with Top 25 colleges and universities. While at CLC, he opened and ran the company’s San Francisco office, and established the company’s first international enterprise (CLC International) dealing extensively with global licensing agencies, and multinational brands.
Chris is a graduate of the University of Oregon, and a recipient of a Distinguished Alumni Award from the University’s Warsaw Sports Marketing Center. He is also the man behind the name Fermata, and the architect of the agency’s once and future brand positioning.
