Agency Selected to Manage Manchester City’s Licensing Rights for North America

ATLANTA, GA  (June 16, 2015) – Manchester City Football Club (MCFC) and Fermata Partners have finalized an agreement whereby Fermata will be Manchester City’s licensing agency for North America. The agreement charges Fermata Partners with the responsibility of cultivating the Club’s consumer products business in North America through the establishment of partnerships with key manufacturers (licensees) and retailers.

“As Manchester City’s profile grows across North America, we are delighted to be working with Fermata Partners to ensure that our growing fan base can access high quality Manchester City merchandise across the region,” said Serena Gosling, Director of Retail and Licensing, City Football Marketing.  “We have been regular visitors to North America in the past few years, including our first team’s post-season Tour of Canada and the US, and we have been seeing high demand for Manchester City products, which we are confident Fermata will help us to meet.”

Manchester City has become one of the best-known and most successful football clubs in the world, enjoying significant success the past five seasons. During that time, Manchester City has won two Premier League titles (2011-12 and 2013-14), an FA Cup Trophy (2010-11), and a League Cup (2013-14) and has become a regular participant in the UEFA Champions League.

“The Manchester City brand continues to grow around the world, and especially in North America,” said Kit Walsh, founding partner of Fermata Partners. “It will be a great honor for us to work alongside the Club to develop opportunities to meet the emerging consumer demand.”

Fermata expects to have several license agreements finalized in short order, with initial deliveries of product hitting retail to coincide with the start of the 2015-16 Premier League season in August.

About Manchester City Football Club

Manchester City FC is an English Premier League side, founded in 1880 as St Mark’s West Gorton. The Club counts the European Cup Winners’ Cup, four League Championship titles, and five FA Cups amongst its honors. Under manager Manuel Pellegrini the Club plays its domestic home fixtures at the Etihad Stadium, a spectacular 51,000 seat arena, which the Blues made their home following the successful Commonwealth Games in 2003. For more information, please visit

About Fermata Partners

Based in Atlanta, Fermata Partners is a specialized consumer products licensing focused on colleges and universities, global football clubs and iconic lifestyle brands. The firm has assembled a diverse team with deep experience in the collegiate licensing industry as well as licensing for other sports and lifestyle brands.  For more information on Fermata Partners, please visit

For more information, contact:

Scott Bouyack, Fermata Partners, or 404-996-1965

Toby Craig, City Football Group, or +44 20 7874 5519